35.3
P3 Learners explore
commercial uses for social
media products.
a) advertising
• paid for advertising (e.g. pay-per-click/impression advertising, sponsored links, banner advertising)
b) viral marketing
• aspects of promotional campaigns that are linked to and/ or passed around (e.g. amusing visuals, free e-books, free short reports, free ‘how to’ guides), online mass message distribution by users (e.g. Hotmail adding promotional footer to bottom of all users email), free online games highlighting products/service/news stories, access to TV adverts online, increased brand awareness
c) product/service reviews
• advantages/disadvantages of user generated reviews, influence of ‘personal’ recommendation for others purchasing products/services.
There are four documents to complete to show off what you know.
One
Two
Three
Four
commercial uses for social
media products.
a) advertising
• paid for advertising (e.g. pay-per-click/impression advertising, sponsored links, banner advertising)
b) viral marketing
• aspects of promotional campaigns that are linked to and/ or passed around (e.g. amusing visuals, free e-books, free short reports, free ‘how to’ guides), online mass message distribution by users (e.g. Hotmail adding promotional footer to bottom of all users email), free online games highlighting products/service/news stories, access to TV adverts online, increased brand awareness
c) product/service reviews
• advantages/disadvantages of user generated reviews, influence of ‘personal’ recommendation for others purchasing products/services.
There are four documents to complete to show off what you know.
One
Two
Three
Four
viral marketing
noun
- a method of marketing whereby consumers are encouraged to share information about a company's goods or services via the Internet.
https://www.entrepreneur.com/article/233207
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